E-Mail Marketing Features

Zippo & iContact offers the simplicity of use required by entry-level users and a highly intuitive array of sophisticated features necessary for today’s fast growing businesses! We bundle these features (usually associated with high-priced solutions) into a single, affordable product.

Mail-merge Personalization Message Scheduling Forward-to-a-Friend Assured CAN-SPAM Compliance SpamCheck™ Open and Clickthrough Tracking Bounce-back Handling Subscription Management Easy to Use WYSIWYG Email Editor Over 300 Templates Included Track Messages Selective Sending Free Trial

• List Segmentation
• Multiple Message Autoresponders
• Surveying Tool
• RSS Feeds
• Exclusion Lists
• Advanced Analytics
• Event Management
• Industry Leading Deliverability
• iContact Community
• History of Subscriber Actions

• Create and manage an unlimited number of lists
• Use mail-merge to send personalized HTML or text email newsletters
• Compose and send emails from any computer with an Internet connection
• Select from our sample HTML templates or use your own
• Create and use custom mail merge fields
• Built in HTML WYSIWYG Editor
• 500kb of image hosting included to store commonly used images

• Schedule emails to be sent in the future
• Send personalized emails to each recipient using mail merge fields
• Resend archived messages without retyping
• T3 connected servers deliver emails to your entire list quickly. No more waiting hours for delivery
• Send test emails to ensure professional, typo-free communications
• Send to multiple lists at a single time
• Our exclusion list feature allows you to choose lists or segments who should not receive a specific message delivery.

• Create and manage an unlimited number of lists
• A complete contact management and follow-up system
• Track how well your subscriber lists are retaining contacts via detailed reports
• Complete list add/remove/sent statistics and activity reports
• Create your own sign-up form(s) to collect subscribers from visitors to your web site
• Complete bounce-back email handling
• Easily import subscribers and contacts from any application or database
• Event RSVP Management & Follow-up
• Subscribers manage subscription. No more manual removes and complete opt-out ability ensured
• Complete list archive and subscriber reports
• View dates and addresses of user removals
• Save your emails as drafts to send later
• Searchable database allows you to easily find and update subscriber information

• Complete message reporting including open and click-through tracking
• View delivery, bounces, opens, clickthroughs, and unsubscribes for each message
• See who opened and clicked on which message
• Export available of all reporting data
• Segment your list based on reporting results

• List segmentation - divide your lists into smaller, targeted segments
• Segment by any field or set of fields you have stored in your lists
• Easily save segments for future use
• Segments dynamically update as additional people fit the segment criteria

• Send automated messages to subscribers based on date or how long they subscribed
• Create multiple day e-courses to educate your prospects and clients
• Create your a follow-up campaign in advance to put your marketing on auto-pilot
• Add an autoresponder sign-up form to your web site

• Create, send, and track the results of surveys sent to your customers and subscribers
• Add an unlimited number of survey questions
• Customize your survey with your logo and color scheme
• Ask multiple choice, yes/no, and open-response questions
• Real-time tracking data with responses and graphs
• Export all data for further analysis

Return to E-Mail Marketing Page E-Mail Marketing Page.